Getting Our Names Out

When I sold my first book some 25 years ago, authors lived in a different world. No Internet. No blogs. No e-mail letters to readers. If we arranged our own publicity, it consisted of participating in a few booksignings and mailing press releases to newspapers in our home towns.

Today, there are classes and seminars devoted to teaching authors how to get their names out. We send copies of our books to websites for review, participate in chats and blogs like this one, and, of course, maintain websites (you can find mine at www.jacquelinediamond.com). We struggle to master concepts like viral marketing and virtual book tour.

Publishers have come to expect this from authors. What a mixed blessing! I love the chance to communicate directly with readers, but sometimes it’s hard to find the time.

Now, thanks to all this technology, I’m trying something new. In May, Triskelion Publishing (www.triskelionpublishing.com) will issue my first e-book, a paranormal romantic suspense called Touch Me in the Dark. It’s a sexy Gothic with a murder mystery, a ghost and a brooding, sensual hero. I’m learning the publicity ropes all over again, looking into e-book sites and chats and loops. It’s enough to make an author dizzy.

With four books coming out this year, I’ve even dared to take a shot at the Holy Grail of authors by pitching a story to Oprah. My mother, Sylvia Hyman, an internationally renowned ceramic sculptor, will turn 90 in September and has three major shows scheduled this year, including one in South Korea. I suggested a segment about mother-and-daughter creative artists and how we’ve encouraged and inspired each other throughout our long careers.

I’ll let you know how this venture turns out! In the meantime, I hope you’ll enjoy my trilogy for Harlequin American about police officers finding love and parenthood in a small town. It started with February’s The Doctor’s Little Secret, continues with May’s Daddy Protector and concludes in September with Twin Surprise.

Thanks for reading!